1. Who is the intended audience? The intended audience was the teens and early 20's
2. How does the ad appeal to them?the Jordens makes you think if you wear them you can be better then other people at basketball, and Converse make you think that their style is better then shoe because shoes are boring.
3. What visual element(s) does the ad contain? How are they used? (Refer to handout). For Jordens make you feel like you are better then everyone. Converse make you feel like you are a rebel. The ad contain something that make you think that wearing those shoe\sneakers you make you better or cooler
4. What story component(s) are contained in the ad? How are they used?in Jordan that have people playing basketball and one guy is dunking. they are at a basket ball court, they have the Jordan symbol. in the converse they have this guy in a grocery store skateboarding
5. What need(s) does the ad exploit? Explain.to play hard when you are playing basket ball or skate boarding
6. Does the ad address a social issue? How? NO
7. In your opinion, is the ad effective? Give at least 3 specific reasons why/why not. these ads are effective because i love basketball and i like wearing converse and they are just good shoe and i would buy them if I seen these ads.
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